B4U is the world's first round the clock Asian Premium Digital Bollywood Movie Channel, launched in August 1999 in UK. This was followed by a global launch within six months. B4U is currently available in the Middle East, US and Canada as the world's first pay per view Bollywood channel. This value-based service from B4U is now available in Europe, US and South Africa too.
B4U guarantees five films every day, a satellite premiere every Saturday night and comes with a blockbuster promise every Sunday night. This is topped with exclusive star interviews, behind-the-scenes, making of films, music based programs, news and interactive programs.